Successful DATE 2017
Since its debut in 2000 DATE has become known as the most important travel tradeshow for Dominican travel product. “It is ‘one-stop shopping’ for international buyers to meet with the country’s key suppliers in a very organized and effective manner through pre-scheduled appointments during a two-day period,” said Thelma Martinez, ASONAHORES’ Marketing Director. DATE is organized by the Hotels & Tourism Association of the Dominican Republic (ASONAHORES) in association with the Dominican Ministry of Tourism (MITUR).
DATE 2017 also marks the fourth anniversary of the Hosted MICE Buyer Program, which was first introduced during DATE 2014 and has been growing steadily since then, says Martinez. “The MICE (Meetings, Incentive, Conventions and Exhibit) segment is becoming extremely important for our destination.”